For the format, we chose an original approach:
Each topic is divided into three episodes of approximately 7 minutes—quick to go through, with varied and engaging content to keep the pace dynamic.
Cantonal Office for Economy and Innovation (OCEI)
Geneva SMEs face a major challenge: integrating new technologies to stay competitive. Artificial intelligence, blockchain, cybersecurity, open data—these are all essential concepts, yet they are often seen as complex. That’s why the Cantonal Office for Economy and Innovation (OCEI) has launched a series of free and accessible MOOCs designed to help businesses navigate this transition with ease and efficiency.
Traditional training programs are often perceived as lengthy and overly technical, making it difficult to engage business leaders. It was therefore crucial to rethink the format—making it more innovative, dynamic, and tailored to the constraints of entrepreneurs, with fast, practical learning that can be applied immediately.
Let’s start with course development. The goal is to create content closely aligned with real-world business needs and offer training that is immediately applicable. To achieve this, we interviewed both academics and entrepreneurs—blending theory with a strong emphasis on practice—to understand how these new technologies can bring value to businesses in their daily operations.
For the format, we chose an original approach:
Each topic is divided into three episodes of approximately 7 minutes—quick to go through, with varied and engaging content to keep the pace dynamic.
Each episode kicks off with a lively, humorous scene featuring our talented actor partners from La Compagnie des Arts.
The topics are presented in a lighthearted and engaging tone to make even the most complex concepts easy to grasp! For example, blockchain is explained through an analogy with a chocolate bar.
The pace is dynamic, and the learning methods are diverse: polls, quizzes, animated videos, expert interviews, and practical guides all work together to reinforce knowledge retention.
Finally, access is completely free and requires no registration. With just one click on the OCEI website, users can start their training immediately.
No commitments, no constraints—the modules are available anytime, allowing business leaders and their teams to learn at their own pace, whenever it suits them.
Since its launch, the program has been a great success among Geneva SMEs.
📩 Widespread Impact via OCEI Newsletters – 8 campaigns sent to 9,000 subscribers, with open rates of up to 24%, demonstrating strong interest in the training.
📊 High Visibility on Social Media – Over 7,600 views and 1,500 clicks generated.
📈 A Scalable and Sustainable Solution – The modules continue to be enriched and shared, ensuring long-term support for businesses.
Through this initiative, OCEI offers an innovative digital training program that equips SMEs with essential skills to successfully navigate their digital transition.
Whether you’re an SME leader, an IT manager, or simply curious about the opportunities of digital transformation, these MOOCs will provide you with practical insights to take action. Don’t miss this opportunity!
Start Learning Now and Stay Ahead in the Digital Transition.
Explore our MOOCs here (in French):
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+41 22 700 12 01
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