Have you heard of FIBA? It’s the International Basketball Federation, in other words, the body that oversees basketball worldwide. It brings together no fewer than 212 national federations. That’s a lot! FIBA’s role is to establish the sport’s official rules and organize international sporting events such as the World Basketball Championships.

Quiz digital learning


If we’re telling you all this, it’s because FIBA approached eSkills for the World Basketball Championship, which was won by Germany in September 2023. Of course, the reason FIBA approached us was not because of our sporting achievements (although we would defend ourselves…), but rather because of our digital learning talents. 

And here’s the brief: to design a digital module aimed at reminding the players of the various teams in the championship of the rules of ethics in sport.

The aim was to create a short e-learning capsule to raise players’ awareness of the FIBA code of conduct. The challenge was above all to get them involved, not to bore them! It has to be said that international players have a lot of other things on their minds… And yet, respecting the rules is important.

Module digital learning basket


The course includes several themes to tackle, such as corruption, harassment, humiliation, intimidation, racism, discrimination and fair play, all in a fun and interactive way.

A challenge, sport and values – that’s all it took to stimulate the eSkills team’s creative fever and get their adrenalin pumping! The team set to work designing a module representing 10 situations encountered by a fictitious team “the 𝐴𝑛𝑡𝑎𝑟𝑡𝑖𝑐𝑎 𝑃𝑜𝑙𝑎𝑟 𝐵𝑒𝑎𝑟𝑠”, illustrated by us of course!

eSkills has designed a fun, interactive and illustrated digital training module capable of holding players’ attention for 10 minutes. Phew! The content is in English, and the framework is based on a quiz that everyone is invited to answer.

During the course, the players were confronted with concrete examples of delicate situations likely to occur in the world of high-level basketball.  There is a scene involving an exchange of text messages between a player and the assistant in charge of team logistics. Using the e-learning module, eSkills analyses the behaviors and words used in the exchange to determine whether they are appropriate.

To ensure that all the information is fully assimilated, the module closes with a summary of the rules contained in the module.


The story doesn’t end there. Now that the e-learning module has been produced and has proved its worth, the idea is for it to live on, being distributed to national federations, as well as basketball clubs, to continue to raise awareness among all those who play the sport.

To this end, the module has been translated into French, Spanish, Portuguese and Mandarin. A virtuous circle to which we are delighted to have contributed. Enough to make the team (almost) want to take up basketball!

Besoin d’une formation digitale sur-mesure ?